奔驰汽车年度讲座之场-凯发网

现场培训照片之一

现场培训照片之二

现场培训照片之三

现场培训照片之五

提问环节

    作为梅赛德斯-奔驰授权的经销商，“以客为尊”是温州华能奔驰惯以坚持的核心服务理念。温州华能奔驰自开业以来一直严以律已，致力于为客户提供至优的服务，以不断升级的品质与服务去回馈广大奔驰车主的支持和肯定，并一直为开拓人性化、个性化的尊崇服务而不断努力。

    2012年11月16日，“品，驭尊荣—2012温州华能奔驰大客户答谢活动”于温州喜来登酒店落下圆满帷幕。活动邀请中国国学应用顾问、先知中国创始人王思翰教授与大家共同探讨命名、环境、建筑与企业发展之间的关系，吸引了众多奔驰车主和媒体朋友的参与。作为易学领域的资深顾问王思翰老师，悉心研究易学数十载，其开创的“太极链流通命名学”(taijibrand)，经过专业研究学者和品牌机构测试，被证明是有效检测品牌名称基因优差的重要方法，为迅速判断品牌成败提供了重要依据，王思翰由此成为阿里巴巴、汇丰银行、远洋集团等多家国外品牌顾问公司的资深顾问。

    在“品，驭尊荣—2012温州华能奔驰大客户答谢活动”中，王思翰教授与众多奔驰车主齐聚一堂，于风光秀美的历史掩映之中，探寻国学命名，分享住宅家居及汽车布置等环境的奥妙。

    王思翰教授从《易经》、《系辞传》等国学经典中汲取企业发展变革的思想，他认为企业的生存发展不是一成不变的，市场瞬息万变，企业要以变应变，变中求生存，变中求发展。更新思维方式方法，灵活选择道路，吸取各种信息，调整结构，创新理念、工艺、产品，才能把企业做大做强。除此之外，王思翰教授相信命名有道，应该把每一次命名都当做一种体验，用体验的心情去认真享受命名的过程，为企业创造更多的价值，达到品牌的高度，实现品牌的深度，同时，将各方面的环境因素地结合起来，带来饱含文化底蕴与彰显科学时尚的名称。

在活动过程中，来宾们均对环境策划、命名、国学文化表现出极大地兴趣，认真听课之余在互动环节更是问答不断，现场气氛非常活跃，高潮迭起。在随后的晚宴中，精彩的演出及环节也给现场来宾们带来了欢声和笑语，来宾们在华能奔驰的精心安排下度过了充实而美好的。

        as the franchise of mercedes-benzes, wenzhou huanengcorporation insists on the core service methods as “custom oriented”. since its founding, it has always been strict and self-disciplined, devoted to offer best and supreme services to its customers, while feed the supports and affirms of mercedes-benzes owners by constant updating its quality and service. it makes continuing effort to provide the revered humanized and personalized service.

        on november 16th, 2012, “distinguished experience, everlasting perfection-2012 mercedes-benzes fleet center support program” was completely ended in sheraton hotel in wenzhou. the program invited professor wang sihan, china’s famous chinese culture application expert, the founder of wewin china, to discuss with audience the relationship of naming, environment, construction and corporation’s development, which attracted many mercedes-benzes owners and media members to participate. as a senior expert in the philosophy of yi, professor sihan had studied it for years. after the tests of professional researchers and brand agencies, the taijibrand he initiated has been proved to be an important methodsto effectively testified the gene’s qualification of brand names, while provide important foundation to judge a brand is successful or t rapidly. sihan therefore turns out to be a senior counselor for alibaba, hsbc, si -ocean land group and many famous brand consulting corporations abroad.

        on “distinguished experience, everlasting perfection-2012 mercedes-benzes fleet center support program”, professor sihan gathered with many mercedes-benz owners in a beautiful scenery to explore the areas of chinese culture naming, and share the subtleness of residential and vehicle’s arrangement.

        professor sihandraw enterprise’s developing and in vating methods from the book of changes, the great treatise and other classic works in chinese traditional culture, in his opinion, the survival and development of a company is t invariable. the market is constant changing, the enterprise must have adaptability, survive from the changes and search development in the changes.only re vate the ways of thinking, chose the path flexible, absorb all the messages, readjust the structure and in vate the methods, tech logies and products can help the enterprise to be bigger and stronger. except that, professor sihan believes there is a way for naming, each naming project should be an experience and enjoy the naming process every time, in order to create more  values for the company and reach the height of the brand, meanwhile combining all the environmental sectors perfectly to bring a scientific and fashion name with culture deposits.

        during the program, clients showed great interests in geomancy planning, naming and chinese traditional culture, besides careful listening, they also asked many questions in the interaction part, the atmosphere was very active. in the subsequent dinner, excellent performances and lottery link bring clients laughter and cheers, they’ve passed a rich and beautiful day thanks to the careful arrangement of mercedes-benz huaneng corporation.