重庆长安汽车股份有限公司是中国长安汽车集团股份有限公司旗下的核心整车企业,1996年在深圳证券交易所上市,a股代码000625,b股代码200625。其悠久的历史可追溯到洋务运动时期,起源于1862年的上海洋炮局,曾开创了中国近代工业的先河。伴随中国改革开放大潮,上世纪八十年代初长安正式进入汽车领域。目前拥有2家上市公司、4支股票。
chongqing changan is china's changan automobile group co., ltd. core automobile companies, listed on the shenzhen stock exchange in 1996, a share stock code 000625, b-share stock code 200625. its long history can be traced back during the westernization movement, originated in 1862 on marine artillery office, has created a precedent for china's modern industry. with the tide of china's reform and opening up, the early 1980s changan officially entered the automotive sector.currently it has two listed companies, four stocks.
2008年,长安汽车推出了自主品牌轿车的战略车型,该款车型由长安汽车历时三年精心打造,为其自主品牌轿车领域的经典之作。长安汽车委托先知词语战略实验室为其新车型设计品牌名称。
2008, changan automobile launched its own brand cars of the strategic model, which models the chang'an automobile lasted three years and carefully build its own brand of classic car field. changan automobile commissioned wevin strategyd for its new vehicle design lab brand strategy.
先知中国经过对相关行业的调研,对品牌词语战略创意推出了的品牌中文名称“志翔”,寓意承载梦想,翱翔天际。志翔象征着积极向上、乐观进取,以及对美好生活的无限畅想,也象征着长安为消费者带来前进的力量,帮助他们实现人生的理想与价值。名称格调优雅、吉祥和气,易读易记,利于传播。
after the relevant industry research, wevin launched the name "xiang", meaning bearer dream, flying in the sky. zhixiang symbolizes the positive, optimistic and enterprising, as well as the infinite imagination of the good life, but also a symbol of chang'an power forward for consumers to help them realize their ideals and values.the name is elegant, good luck and gas, easy to read and easy to remember, conducive to the spread.
先知品牌总顾问
阿里巴巴
韩国三星策划顾问
北京大学
清华大学
emba 授课顾问