项目背景
利君集团1998年在原西安制药厂基础上改制设立。其前身是1938年创建陕甘宁边区的“八路军卫生材料厂”。她是我党我军个制药企业,具有65年制药历史。毛泽东和江泽民两代曾为企业亲笔题词。 企业既经历了抗日战争和解放战争的光荣岁月,也经受过计划经济转轨市场经济的亏损阵痛,更依靠产品、科技、营销、管理、机制和文化“六大。
lijun group restructured on the basis of the original xi'an pharmaceutical factory in 1998 to set up. its predecessor in 1938 to create the shaanxi-gansu-ningxia border region, "the eighth route army sanitary materials plant". she is our party a pharmaceutical company with 65 years of pharmaceutical history.
面临挑战
近年来,药品频频出现问题,使得百姓人心惶惶,如何减少杜绝药品的质量问题是百姓更关心的问题,先知认为,只有从根源做起,才能保证药品安全,利君集团拥有丰富的制药历史,是我国制药企业的龙头,在对药品安全方面有着重要的研究,此次利君集团邀请先知设计总顾问为其就制药文化进行培训,促进双方的友好交流合作。
in recent years, medicine has appeared frequently makes people panic, how to reduce quality problems put an end to drugs is the people most concerned about wewin, only starting from the root, in order to ensure drug safety, lijun group has a rich history of the pharmaceutical is the leading pharmaceutical companies in china, important research on drug safety,
凯发网的解决方案
先知王思翰总顾问赴利君集团就制药文化进行词语战略及设计合作,在利君集团的陪同下,参观了利君集团的制药过程,并对其集团整体文化进行了解,通过对我国古代制药文化的了解与交流,推广到今天的制药,我们更应该学习古人的天然、生态、健康、安全的理念,将这些理念运用到现代制药中,才能促进制药安全,为人民谋福利。
think john a consultant to pharmaceutical cultural exchanges and cooperation went to lijun group, lijun group, accompanied by the leadership, visit lijun group's pharmaceutical, and the group's overall cultural understanding through ancient china pharmaceutical cultural understanding and exchange, to promote today's pharmaceuticals, we should study the ancient natural, ecological, health, safety concept, and will use these ideas to the modern pharmaceutical, pharmaceutical security in order to promote the benefit of the people.
先知品牌总顾问
阿里巴巴
韩国三星策划顾问
北京大学
清华大学
emba 授课顾问