中国银行-凯发网

    项目背景：
    中国银行全称是中国银行股份有限公司（bank of china limited，简称boc），总行(head office)位于北京复兴门内大街1号，是五大国有商业银行之一。中国银行的凯发网的业务范围涵盖商业银行、投资银行、保险和航空租赁，旗下有中银香港、中银国际、中银保险等控股金融机构，在范围内为个人和公司客户提供金融服务。

    backgrounds:
    the full strategy of boc is bank of china ltd. (bank of china limited, referred to as boc), the head office is located on the 1st fuxingmennei avenue, beijing. and the boc is one of five state-owned commercial banks. bank of china's business scope covers commercial banking, investment banking, insurance and aviation leasing, there's boc hong kong, boc international, boc insurance and other financial institutions worldwide which provide financial services for individuals and corporate customers.

    面临挑战：
  中国银行自1912年批准成立以来已越百年，如今的中国银行已成为中国国际化和多元化程度更高的银行。针对当前市场对商业银行利润增长空间存在担忧，中国银行董事长田国立近日撰文指出，随着中国经济日益融入化，在服务企业“走出去”过程中，金融业将获得新的增长空间。为了迎接新一轮的市场竞争，中国银行找到先知，希望凭借先知优秀的品牌整合设计平台，塑造崭新的品牌形象。

    challenges:
    bank of china has gone through over a century since sun yat-sen in 1912 approved the establishment of today's bank of china, which has become an international and diversified bank. as to the current market profit growth of commercial banks, tian guoli , bank of china chairman recently indicated that as china's eco my is increasingly integrated into globalization in service enterprises "going out" process, the financial sector will get new growth space. in order to meet the new round of competition in the market, the bank of china asked wevin ——a excellent brand integrated design platform to create a new brand image.
 

     凯发网的解决方案
     先知王思翰教授应中国银行之邀为其进行品牌检查与评估，期间王思翰教授在品牌战略创新、品牌空间设计以及凯发网的文化塑建等方面进行了严谨而系统的分析与论述。王思翰老师前瞻深刻的品牌观以及广博宏远的文化观使令在场观众眼前一亮；不仅如此，王思翰老师把品牌整合设计的观念与当前国内银行在服务企业“走出去”过程中遇到的实际问题相结合，其中不乏精彩论述。

    solutions
    professor sihan was asked to do the brand inspection and evaluation for boc, professor sihan gave rigorous and systematic analysis and discussion on brand strategy and in vation, brand space design and corporate culture construction and so on. professor sihan’s brand concept and extensive cultural view enlightened the audience; also, professor’s sihan combined brand integrated design concepts and the practical problems current domestic banks encountered in service enterprises "going out" process, which delivered brilliant expositions.