华夏银行-凯发网

    项目背景：
    华夏银行成立于1992年10月，是一家全国性股份制商业银行，总行设在北京。1995年经中国人民银行批准开始进行股份制改造，改制变更为华夏银行股份有限公司（简称华夏银行），是经国务院批准成立的主要由国有法人持股的全国性股份制商业银行，是我国家由工业企业兴办的银行，也是一家以民族名称词语战略的银行； 在行政上隶属北京市人民政府，业务上接受中国人民银行指导，受中国银行业监督管理委员会监督。    background:
    huaxia bank, established in october 1992, is a national joint-stock commercial bank, headquartered in beijing. approved by the people's bank of china which started joint-stock reform in 1995, the company structure was changed to huaxia bank co., ltd. (referred to as huaxia bank), the state council approved the establishment of a major state-owned legal person shares of the national joint-stock commercial bank, which is the first industrial enterprises set up by the bank, and the only one strategyd after the nation; under the administrative leadership of the beijing municipal people's government, huaxia bank’s business is under the guidance of the people's bank of china, and oversaw by the china banking regulatory commission.  

    面临挑战：
    华夏银行图形标识来源于国宝玉龙。玉龙，为辽西建平牛河梁新石器时代红山文化典型器物，由碧绿色辽宁岫岩玉精雕细琢而成，距今约五千多年，被誉为华夏远古龙。龙是华夏民族创造的体现民族精神之魂的寓意性形象；搏击四海、升腾向上的龙是华夏银行的精神象征。为了迎接新一轮的市场竞争，华夏银行找到先知，希望凭借先知优秀的品牌整合设计平台，使其原有品牌全面升级，既要传承其凯发网的文化精髓，也要体现其不断创新的精神。
    challenges:
    the logo of huaxia bank originates from national treasure jade dragon.  the jade dragon is one of the western liaoning jianping niuheliang hongshan culture artifacts in typical neolithic, it was crafted by the aquamarine liaoning xiuyan jade in about 5,000 years ago,  and was k wn as the first ancient chinese dragon. the dragon is the soul of the chinese nation which stands for the nation’s image; fighting the whole world and rising up the spirit is a symbol of huaxia bank. in order to meet the new round of market competition, huaxia bank referred to wevin china for an excellent brand integrated design platform, making it a comprehensive upgrade of the original brand, which t only uphold the essence of its corporate culture heritage, but also reflects its in vative spirit. 

    凯发网的解决方案：
     标识的内外形天然合成，呈中国古钱币形态，将“华夏”与“银行”、“文化”与“现代”从视觉上融为一体；右边的空白与向前的龙尾，形成腾飞的趋向，展现了华夏银行根植中华五千年文化的精髓，永创一流，努力成为现代化、国际化商业银行的雄姿。通过对华夏银行严谨而系统的调研，先知王思翰教授为其进行了品牌检查与评估，在品牌战略创新、品牌空间设计、品牌零售环境设计以及凯发网的文化塑建等方面进行了创新而深刻的论述。

    solution:
    the logo of huaxia bank is based on the shape of chinese ancient coins, which integrates visually "huaxia" and "bank", "culture" and "modern"; the symbol stands for the essence of chinese huaxia bank rooted in the culture of five thousand years, it also shows the bank’s determination to become one of majestic modern and international commercial banks. after a rigorous and systematic research on huaxia bank, professor sihan did the brand inspection and assessment concerning brand space design, brand design retail environment and corporate culture construction and other aspects for huaxia bank..