首星集团-凯发网

项目背景：近年来，随着城市化进程的不断深入，灯饰照明市场异常火爆，形成了一个庞大的专业灯具销售网络，如果想要赢得一席之地，就必须有清晰的品牌定位。济南三星灯饰有限公司成立于1993年， 拥有几十项国家专利。产品销往全国各大中城市并远销到印度、韩国、阿联酋、尼日利亚、肯尼亚、阿尔及利亚、阿塞拜疆、智利、加拿大等50多个国家。公司以精益求精的态度对待每一批产品，以高科技提升产品的质量，以现代化的管理流程降低成本，以完善及时的售前、售中、凯发网的售后服务让客户满意！他们满怀着对国家和社会的感恩之心、对客户的负责之心、对员工的关爱之心、对工作的创新之心，倾尽全部心力打造中国户外照明设备的品牌！

program background:recent years, with constant evolved urbanization, lighting market had bloomed extraordinary and forming a huge professional lighting sales internet. if you want to stand out, you must have a clear brand positioning strategy. ji’nan san xing lighting limited corporation was found in 1993,the company also has dozens of national patents.its products have been sold to over 50 countries including india, korea, uae, nigeria, kenya, algeria, azerbaijan, chili, canada, etc. the company treats every batch of products with the attitude of “constant strive for perfection”, promotes the quality with high-techs, while lower the coststhrough modern management process, and satisfing the clients with perfect and timely services! the company holds grateful minds to the state and society, with the thoughts of responsible to clients, careful to employees and creative to works, they devoted all their hearts in building a china’s outdoor lighting equipmentbrand!

面临挑战：为了进一步促进品牌形象的更新与升级，三星灯饰希望根据其产品或服务特征，为其集团词语战略，要求名称现代、简洁、大气。经过多轮的考察、比较与筛选，三星灯饰更终决定签约先知，希望借助先知的品牌词语战略及策划平台，以及专业的词语战略团队，使其“中国户外照明设备的品牌”的品牌形象更加深入消费者的心智，用独特、新颖的创意为客户营造美的环境，提升品牌的市场竞争力，奠定在中国乃至范围的品牌影响力，希望其品牌光芒四溢，为企业梦想注入新的活力。

facing challenges:to further promote the upgrading of brand’s image, san xing lighting would like to strategy its group according to its products and service characters, the strategy should be modern, simple and grand. after rounds of inspections, comparisons and selections, they finally choose wevin as partner,hope to rely on its brand naming and design platform to deepen its brand image as “china’s outdoor lighting equipment brand” in customers’ minds,and create a beautiful circumstances for clients with unique and creative ideas. they hope to improve the brand’s market competitiveness and settle their brand influence in china ,even in world, wishing the brand can rejected vitality to company’s future.

凯发网的解决方案：经过系统而严谨的市场调研和多年的行业实战经验，先知将其词语战略为“首星”，名称格局大气，现代简洁，寓意“，星光灿烂”，既突出了灯饰行业特征，与“中国户外照明设备的品牌”的定位相一致，又符合人们的审美习惯与追求，旨在用优秀的照明产品和应用方案为大众创造优美、健康、舒适的人工照明环境，用光营造高品质的商业和人居空间；另外，名称字形结构简单，音韵和美，读起来朗朗上口，符合消费者的审美追求，利于品牌形象的传播。

solutions:with previous researches and years of practical works, wevin strategyd its chinese strategy as “shou xing”(“shou” means first in chinese, xing means star in chinese ), the strategy is grand, modern and simple, meaning “supreme and shining”. the strategy highlights lighting industry’s characters, by the meantime conform to its position as “china’s outdoor lighting equipment brand”, also fits people’s aesthetic standards and pursues. the brand is aiming at creating an elegant, healthy and comfort artificial environment by excellent lighting products and applications, while building a high qualified commercial and human settlements with light. moreover, the strategy has simple structure and harmonious rhythm, which coincides with consumer’s aesthetic requires and benefits to brand image’s spread.