奥蔻-凯发网

项目背景：

        sk奥蔻是一个流行时尚女装品牌，融合流行元素与精致设计，以彩色、浪漫、创新、俏皮、精致为特点，代表都市女性的内心改变。品牌以“现代浪漫“、“转变”、“强烈对比”为精髓，强调精致细节的创新设计，体现怀旧与时尚、大胆与温柔、玩味与优雅、女人味与干练的对比融合。

       sk oˊ2nd is a fashion clothing brand, the perfect fusion of fashion elements and exquisite design, in color, romantic, creative, playful, delicate characterized by, on behalf of urban women's heart changed. brand of "modern romance," "original shift", "contrast" as the essence of in vative design emphasizes fine detail, reflecting stalgia and fashion, bold and gentle, playful and elegant, feminine contrast with skilful fusion.

面临挑战：

       sk委托先知服务的内容是为其下高端女装品牌进行词语战略，sk希望借助于此品牌进驻中国市场并有所建树。相对于国内服装市场，该品牌认知度并不高，先知的首要任务就是是为其量身打造一个中文品牌名称。sk集团要求品牌名称不仅要响亮，更要符合产品特性，贴近中国受众。

       sk entrusted wevin to strategy its next high-end fashion brands , sk want to help this brand into the chinese market and to accomplish something. relative to the domestic apparel market, the brand awareness is t high, the primary task of wevin is to create a chinese brand strategy. sk group requests the brand strategy t only loud, but also to meet the product features, close to the chinese audience.

凯发网的解决方案：

        经过全面的调研分析，先知中国采用了“音译”为主的词语战略线路，经过多轮的筛选分析“奥蔻”脱颖而出，“奥蔻”同o’2nd在发音上保持了高度的统一，该名称现代、大气，国际化特征明显，用于时尚高端女装品牌尤为适合，明显区隔于行业其他品牌名称。

        after a thorough investigation and analysis, wevin adopted the "transliteration" based naming lines, after several rounds of screening analysis "ao kou" fore, "ao kou" with o'2nd in pronunciation maintaining a high degree of unity, the strategy of modern , the atmosphere, the international distinctive characteristics for high-end fashion clothing brand is particularly suitable, clearly segregated from other brand strategys in the industry.