方信faithy电梯-凯发网

项目背景：
       苏州巨立电梯有限公司位于江苏省昆山市，紧邻苏州工业园区。自2002年成立以来，一直致力于为客户提供各类电梯、扶梯和自动人行 道等的设计、制造、销售、安装和维保服务，先后被评为江苏省民营科技企业和江苏省高新技术企业。发展至今，巨立电梯的产品销售和服务网络已遍布国内各大中 城市和东南亚、中东、非洲等30多个国家和地区，不断为客户提供高附加值的产品和服务，努力打造为更具龙头竞争力的电梯企业。基于企业发展战略进行新品牌 规划，创建全新的高端电梯品牌。

background of the project:
       suzhou juli elevator co. ltd is located in jiangsu province kunshan city, adjacent to the suzhou industrial park. since its establishment in 2002, has been committed to global customers to provide all kinds of elevators, escalators and automatic pedestrian road design, manufacturing, sales, installation and maintenance service, has been rated as a private tech logy enterprises in jiangsu province and the high-tech enterprises in jiangsu province. developed as so far, juli product sales and service network for elevator has been all over the domestic large and medium-sized city and southeast asia, middle east, africa in more than 30 countries and regions, and continuously provide high value-added products and services to customers, and strive to build for the elevator enterprises the most globally competitive. the new brand planning based on the business development strategy, to create high-end brand new elevator.

面临挑战：　 　　 　　 　　
       新的电梯品牌要与新加坡合作的公司，近年计划上市。国内电梯业起步比较晚，市场一直被外资品牌(包括独资、合资企业)电梯占据，然而，国产电梯与外资电梯的争夺战一直没有停。随着城市化进程的加快，二三线城市高层建筑的增多，更多国产品牌电梯开始走差异化路线来扩展自己的市场份额。在国产电梯走差异化路线，主打中低端项目的同时，外资品牌电梯也逐渐不再满足于只做中高端项目，也开始争抢一部分低端市场。据了解，在广州电梯展上，龙头更大的电扶梯制造商奥的斯电梯公司在中国推出专为保障性住宅设计制造的高效环保节能安全电梯。在与外资品牌争夺市场过程中，国产电梯中小企业纷纷走本土化路线，开拓二三线市场，而的国产品牌又是如何定位自己的市场的至关重要，这也是这次词语战略的挑战所在。

facing the challenge:
       new elevator brand to cooperation with singapore company, listed in recent years plan. the domestic elevator industry started relatively late, the market has been foreign brands (including the sole proprietorship, joint venture) elevator occupied, however, the battle for the domestic and foreign elevator elevator has t s ped. with the rapid development of urbanization, the increase of two or three lines of urban high-rise buildings, more domestic brands elevator began to differentiate to expand their market share. in the domestic elevator go differentiation route, mainly middle and low level projects at the same time, foreign brands elevator gradually is also longer content to be in the high-end projects, also began to struggle for a part of the low-end market. it is understood that the guangzhou exhibition in elevator, escalator manufacturer otis elevator co, the world's largest launch in china designed for ensuring the efficient environmental protection energy-saving safety elevator residential design and manufacturing. in the scramble for market with foreign brands in the process of small and medium-sized enterprises, domestic elevator go localization line, open up the two or three line of the market, and the leading domestic brands and is crucial to how to locate the market, this is also the naming of the challenge.

凯发网的解决方案：
       对比其他竞争对手的品牌特质，综合新品牌产品的特点、高端的定位、承袭的传统、客户的需求、的特征这5个特性，巨立集团特有的、科技工艺上的先进性，以及在管理与经营策略等各方面的科学性，从传播力和感染力等全方面进行考虑，为新品牌创立了“方信”这一简练、精准、气势宏大的中文名称，“值得信赖”，即从企业方面突出了诚信的特质，又从消费者方面出发，建立起信任，因此“faithy“更终获得了巨立集团的青睐。先知为巨立新品牌定位“值得信任的高端电梯品牌”。中文品牌名称方信，英文品牌名称faithy，增强品牌的国际影响力和竞争力。，并受到了巨立集团对名称的高度肯定。方信faithy中英名称简单、大气，具有的传播度，为巨立集团打开国际大门增添助力。

the solution:
       compared to other competitors brand characteristics, integrated brand new product features and high-end positioning, to inherit the tradition, customer demand, leader of the characteristics of these 5 characteristics, advanced giant made group specific, tech logy process, and scientific in the management and business strategy slightly etc., are considered from the spread and influence all aspects of, the creation of a "letter" this concise, precise and great momentum of the chinese strategy for the new brand, "trustworthy", strategyly from the enterprises emphasize integrity characteristics, and from the consumer aspect, build trust, so "faithy" finally got the giant li group in favor of. wevin group make a positioning for juli as "trustworthy elevator brand". chinese brand strategy letter, english brand strategy faithy, enhance the brand's international influence and competitiveness, and juli group highly affirmed the strategy. fangxin faithy is simple, high-end atmosphere, has a very high degree of propagation, a boost for juli group open the international gate.