背景：
2017年1月，总书记在河北考察，给中国乳业提出了一个重大命题：“希望国产品牌在市场中起主导作用”。正如中国经济的发展处在由追求数量扩张转型升级为追求品质的阶段，乳业也在升级中高端化，国产品牌要主导本土市场，必须进行产业升级。而经有关数据测算，我国整个乳制品消费对进口产品的依存度为40%，而奶业“十三五”规划提出“70%的奶源自给率”目标。因此中国奶业发展在国家方正的指导下，定会走向辉煌。
background：
in january 2017, general secretary xi jinping's visit to hebei province made a major proposition for the chinese dairy industry: "hope that domestic brands will play a leading role in the market". as china's eco mic development is the pursuit of quantity expansion phase transformation and upgrading to the pursuit of quality, dairy is the upgrade of high-end, domestic brands to dominate the local market, must carry out the industrial upgrading. according to the relevant data, the total consumption of dairy products in china is 40% of the dependence of the imported products, while the 13th five-year plan of the dairy industry puts forward the target of "70% of the milk supply rate". therefore, the development of chinese dairy industry under the guidance of the national direction will surely go to glory.
洞见：
中国乳制品市场仍是全龙头更大的增长市场，2016年，中国各部委联合发布了《全国奶业发展规划(2016-2020年)》，对“十三五”时期奶业发展做出了总体规划和系统部署，以此促进中国奶业发展，改变我国奶业“大而不强”，供需不平衡、产业竞争力不强，资源环境约束趋紧、进口影响加剧等问题。另，占全国人口一半的农村居民因为收入水平的提高将成为，奶品更大的消费群体，奶类消费增长蕴含着巨大潜力，未来一个时期，中国乳制品市场仍是全龙头更大的增长市场。
insight：
chinese dairy market is still the world's largest growth market, in 2016, china ministries jointly issued the national dairy industry development plan (2016-2020) ", "much starker choices-and graver consequences-in" dairy industry development has made the overall planning and system deployment, in order to promote the development of china's dairy industry, the change of our country's dairy industry "big but t strong", the imbalance between supply and demand, the industrial competitiveness is t strong, the resources and environment influence is aggravated a tighter constraints, the import. the other half of the population of the rural residents because of the increase of the income level will be milk the biggest consumption group, dairy consumption growth contains a huge potential, a future period, china's dairy market is still the world's largest growth market.
解决：
该创意构思来源于企业对产品的开发、经营态度以及为消费者带来的好处。企业产品材料来源安全、生产安全、产品出厂安全、消费者便可放心。同时安全品质产品能够带来促进健康、愉悦身心的益处，从而提高消费者购买数量，进而为企业带来经济创收、品牌推广的益处。“安益” 充分体现了企业与消费者的互助互进作用，不仅体现企业注重安全与营养健康，也给予消费者正面、阳光、美好的联想，有助于建立良好的企业形象和口碑传播。
solution：
the idea originates from the company's development, management attitude and benefits to consumers. safety of product materials, production safety, product safety, consumers can rest assured. at the same time, the safe quality products can bring the benefits of promoting health and well-being, thus improving the purchase quantity of consumers, thus bringing the benefits of eco mic income generation and brand promotion to enterprises. "also" fully reflects the enterprise and the consumer's help and into the role, t only embodies enterprise pay attention to safety and nutrition and health, also giving consumers positive, sunshine, good le vo, and help to establish a good corporate image and word-of-mouth.
