成功集团-凯发网

三、品牌自媒体企业更有价值的媒体资源

企业要打造自媒体，终端是自媒体更重要的组成部分。启动媒体联动工程，打造终端体验系统，一张台卡、一张贴画、一份宣传海报等等任何一个出现在终端的相关物料，都可以是品牌的媒体思维。实体终端的广告效果是非常重要和有效的，设计展示得当，将是企业更有价值的媒体资源。未来，“成功”所有对外的宣传物料都将是更宝贵的媒体资源，用创意去降低“成功”品牌的营销传播成本和潜在客户的选择成本。每个形象都在不断持续地向外界发出强势信号，引起目标受众的高度关注，从而形成持续的消费习惯。

    成功集团提供的产品与服务尽管在与内容与形态上差别很大，但是不论煤炭产销、汽车与飞机制造、还是航空服务，我们的目标都是为了给全人类创造舒适便捷的生活。
    1.我们通过生产和销售煤炭产品，为人们提供光和热，改善人们的生活品质，创造温暖舒适的生活环境；
    2.我们将通过制造优质的汽车产品，持续为消费者提供快捷方便的运输服务；

    products and services victory group provided in spite of the big difference with the content and form, but regardless of coal production and sales, automobile and aircraft manufacturing, and aviation services, our ultimate goal is to create a comfortable and convenient life for all mankind.
    1 we through the production and sales of coal products, to provide light and heat for the people, improve people's quality of life, create a warm and comfortable living environment;
    2 we will through the manufacturing of automotive product quality, continue to provide fast and convenient transport services for consumers;

 

        先知为成功集团进行了品牌战略规划，品牌定位，品牌词语战略及logo设计，vi设计，其中标志设计主要选用了与公司名字相符的符号v字，而且选用了银灰色，再加上金属的光泽，彰显了现代、时尚、美观、自然、大方的品格。整体设计富有鲜明的感情色彩，能够传达出企业本身的追求与定位，是一种品牌精神的体现。并提炼了企业的价值观“诚信、务实、协作、责任、创新、激情”。

       wevin brand strategy planed for victory group of brand positioning, brand naming and logo design, vi design, logo design mainly uses which coincided with the company strategy symbol v words, but also by silver, coupled with metallic luster, showing the modern, fashionable and beautiful, natural, generous character. the whole design is full of distinctive color to convey the feelings, the enterprise itself and the pursuit of localization, which is a manifestation of the brand spirit. and refine the enterprise values of "integrity, pragmatic, cooperation, responsibility, in vation, passion".