蓝能环境-凯发网

项目背景：
       气膜建筑在北美已经有超过50年的历史，在体育、仓储、厂房、环保、军事等方面得到了全面的普及应用，从2008年真正的气膜建筑技术才来到中国。
       传统建筑是指钢筋混凝土和钢结构建筑，是目前我们建筑结构的两种主要形式，由于气膜建筑的造价和传统建筑的对比更低，加上气膜建筑的优异的密封结构不可比拟的优势，这也是近些年来，大量的网球馆、羽毛球馆采用气膜建筑的原因，同时，用于体育场馆的的大量刚性需求，相信未来，气膜建筑在业余体育场馆中的份额会越来越大。在气膜建筑的工业应用方面，由于市场推广的力度还不是很大，很多的工业需求还没有挖掘出来。但随着时间的推移，市场也逐渐的显露出来。

project background:
       gas membrane architecture has a history of over 50 years in north america, is widely used in sports, warehousing, plant, environmental protection, military affairs, etc.. however, from 2008 the real gas membrance tech logy came to china.
       the traditional building is a reinforced concrete and steel structure building, which are two main forms of our building structure. due to its lower cost comparison to traditional building, plus its excellent seal structure this unparalleled advantage, in recent years, a large number of tennis, badminton hall apply the film construction, as well as for a lot of rigid demands of sports stadiums. believe in the future, the film building share in amateur sports stadiums will be more and more. in the industrial application of gas membrane architecture, the market promotion is t great, a lot of industrial demand has t been excavated. but as time past, the market will gradually revealed.

面临挑战：
       龙头上已经建成有上万个气膜建筑了，我国已有的气膜建筑在100个左右。气膜建筑可以应用的范围非常广阔，但是我国目前还是作为运动场馆的比较多，市场接受度也比较高。随着社会对环保的关注，企业经营过程中环保的成本要求越来越高，相信未来在工业领域，气膜建筑还有更广泛的应用。现在北京受雾霾影响深重，而雾霾形成的重要因素就是周边区域粉尘、废气的排放和扩散，对于露天作业的工厂、矿山来说，如果使用气膜建筑封闭作业，将会极大降低对环境的影响。气模建筑本身具有的节能、低耗、费用低、便捷等特点，是具有非常大发展潜力的新兴建筑结构。如何从名字上体现行业属性、项目特点和优势，是先知词语战略团队面临的更大挑战。

facing the challenge:
       the world has more than tens of thousands of film buildings, china has about 100 buildings. the range of film architecture applying is very wide, but in china it still as the stadium in most cases, which the market acceptance is high. along with society's concern for the environment, the cost of environmental protection during its operating process grows higher and higher. i believe in the future, gas membrane architecture has more extensive application in the field of industry. beijing is w deeply influenced by the haze. the important factors of haze formation are dust of surrounding area, exhaust emissions and diffusion. to the open operation of factories and mines, if they use membrane building closed operations, it will greatly reduce the impact on the environment. gas membrane architecture itself has features of energy saving, low consumption, low cost and convenient. it is a new building structure with a very big development potential. how to reflect the attributes of the industry, the project features and advantages from the strategy is the biggest challenge facing wevin naming team.

凯发网的解决方案：
       先知词语战略团队在接到这个项目后，立即进行了大量细致的市场调研，总结出了建筑行业词语战略特点和气模建筑优点。建筑气模具有：快捷、省钱、节能低耗、施工周期短、室内体验佳等特点。根据这些特点，更终确定了“蓝能”这个名字。
       蓝能从名字上来说有清洁能源的含义，是对气模建筑节能环保特点的诠释，同时能赋予人们美好的联想：蓝色的天空，洁净的能源，舒适的环境。另外，蓝能具有很强的行业属性，非常适用于建筑行业，能有效的与竞争对手产生区隔。英文词语战略lunergie，lumi us是“发光的，明亮的”，energie是法语中的“能源，能量”，lunergie给人一种明亮宽敞的感觉，lunergie从发音上匹配“蓝能”，发音简单，朗朗上口。

the solution:
       wevin naming team made a detailed market research immediately after receiving the project, summarized the features of naming construction industry and strengths of gas membrane architecture. gas membrane architecture has features of quick, save money, low energy consumption, short construction period, good indoor experience and etc.. according to these characteristics, we ultimately determined the strategy "lunergie".
       lunergie has a meaning of clean energy from the strategy, is an interpretation of its energy-saving and environmental protection. in the meanwhile, it also can give people a beautiful association: the blue sky, clean energy, comfortable environment. in addition, lunergie has a strong property of industry, which is very applicable to the construction industry and can be distinguished from competitors effectively. english strategy “lunergie”, lumi us is "light, bright", energie is the french for "energy, power". lunergie gives people a bright and spacious feeling. lunergie matches its pronunciation “lanneng”, which is easy to articulate and catchy.