冉盛-凯发网

背景：
       客户是先知多年的老客户，与先知中国总顾问王思翰老师非常熟识，在每次企业转折，王思翰老师都有参与，多年来发展很好。此次集团欲开拓文化及养老地产市场，需要创建新的品牌，集团董事会决定，注册新品牌及新的集团公司。再次选择先知团队为其提供系统的品牌规划，品牌定位，品牌架构梳理，品牌系统形象设计，品牌故事及知识产权保护。
background:
       customer is the wewin for many years of old customers, and the general counsel of the wewin chinese teacher is very familiar with the teacher, in every business turning point, thinking about the teachers are involved, many years of development is very good. the group wants to develop the culture and pension estate market, the need to create a new brand, the board of directors decided to register a new brand and new group. once again select the wewin team to provide its system of brand planning, brand positioning, brand architecture, brand system design, brand story and intellectual property protection.
 

洞见：
       先知词语战略及全案策划团队通过全方位的深入解读，系统调研了集团要布局的文化、地产及金融行业，确定名称一定要符合以下要求“体现三个行业的属性”“区别于竞争对手”“名称传播度要高” 。力求重新定义行业模式及服务理念，为客户提供包含的文化、人居环境及基金金融服务。 因此，先知词语战略团队认为本次的词语战略风格应该充分体现国际化的特征。
insight:
       the strategy of the wewin and the whole case planning team through a full range of in-depth interpretation, the system to study the layout of the group's culture, real estate and financial industry, determine the strategy must meet the requirements of the three industries, the property of the difference between competitors, the strategy of a high degree of communication". strive to redefine the industry model and service concept, to provide customers with a very international quality of culture, living environment and fund financial services. therefore, the wewin strategyd the team that the naming style should fully reflect the characteristics of internationalization.  
 

解决：
       冉盛中文释义：“冉”，冉冉升起的，描绘出企业未来发展宏图，展现对未来发展的宏图愿景。“盛”，深厚，兴旺，传达出企业雄厚的实力与良好的信赖感，彰显了敦厚扎实的行业作风；“冉盛”两个字契合，展现了企业厚重的安定感，树立了强大的品牌形象，展示了公司金融类蓬勃发展的美好愿景，同时赋予企业一种厚重的情感价值，词语战略大气磅礴，易于引起共鸣，让人过目不忘。slogan:盛世华彩，勇攀高峰。设计方面采用中国传统印章的创意加强文化属性，集团中文名称变体设计体现独有性，中国气质，。
solve：
       ran sheng chinese interpretation: "ran, rising, depicts the grand plan for the future development of the enterprise, to show the grand vision for the future development of the. "sheng", a deep, booming, convey a sense of enterprise solid strength and good trust, highlighting the honest and solid professional style; "ran sheng" two words for a perfect fit, show the enterprise heavy sense of stability, and establish a strong brand image, show the bright vision of the company financial peng bo development, also gives enterprises a heavy emotional value, strategyd majestic, easy to resonate, let a person photographic. slogan: shengshihuacai, yongpangaofeng. the design uses the chinese traditional seal of the creative to strengthen the cultural attributes, the group of chinese strategy variants design embodies the unique, chinese character, international quality.