车娃娃-凯发网

背景：
       北京车娃娃科技发展有限公司是中国专业的汽车后市场服务平台，为客户提供包括汽车延长保险、汽车道路救援、汽车加油充值、汽车养护及智能车联网等产品和服 务。车娃娃秉承“高端、高效；全心、全意，做您与汽车之间的纽带”的理念，致力于搭建中国更专业、更先进、更放心的汽车后市场专业门户服务平台，为中国有 车一族构建更理想，更安心的车生活！
background:
       car in beijing science and tech logy development co., ltd is a professional chinese doll car after market services platform, providing customers with including automotive extend insurance, road rescue, prepaid phone, automobile maintenance and gas intelligent car networking products and services. car doll adhering to the "high-end, efficient, with all my heart, the whole meaning, do a bond between you and the car" concept, is committed to build china's most professional, most advanced and most comfortable car after market professional portal services platform, for the chinese motorists to build more ideal, more comfortable car life!
 

挑战：
       以汽车延保为核心的互联网科技化产业公司车娃娃，一直在技术开发、技术推广、技术转让、技术咨询、技术服务、技术培训等领域一直创新突破，本次先知中国命 名团队、设计团队、策划团队，全方位打造车娃娃品牌诞生、企业标识设计以及活动发布会现场，后期产品市场营销运营。先知团队结合app互联网时代特有属性 与产品未来发展轨迹相结合，创造出“车娃娃”品牌，“车”顾名思义，准确的诉说了行业特性，达到了产品的准确定位，并如是的反应在消费者眼前。
insight:
       auto extended warranty as the core of the internet tech logy industry company car doll, has been in tech logy development, tech logy promotion, tech logy transfer, technical consulting, tech logy services, technical training, and other fields has been in vation breakthrough, the prophet strategyd china team, design team, planning team, makes the car doll brand was born, corporate logo design conference and activities, and the late product marketing operations.prophet team combining app internet era characteristic properties combined with products for the future development path, create a "doll" brand, "car", as the strategy implies, accurately tell the industry characteristics, to achieve the accurate positioning of the product, and thus the reaction in front of consumers.
 

解决：
        先知中国为该服务的内容有战略定位、强大词语品牌词语战略、强大形象品牌设计及营销传播，为该品牌名称搭配“娃娃”彰显了互联网特性的名称，便于网络的宣传，并且把为爱车的服务比喻成好比像在爱戴自己的孩子一样的产品服务理念。在设计产品标识的同时也选用 了字体变形的手法设计，扁平化的视觉简单明了的打动消费者，并且便于传播与记忆，所选用的主题色橘黄色也是其交通安全色其中之一。在品牌前端落地的同时， 先知策划团队也为其精心打造的产品活动发布会主题“延保、延续不平凡。“成功的得到了客户与各大媒体的认可。并且制定了后期的一系列的活动策划，如“车娃 娃——体验智能行车的不同凡响“、“车娃娃用智能行车成为汽车理财新风尚.”等。

solve:
       tie-in "dolls" reveal the strategy of the feature of the internet, network propaganda, and compared the car service to like as in love their own children product service concept. in the design of product identification at the same time also choose the font deformation technique is designed, the flat visual simple move consumers, and to facilitate communication and memory, the theme of the chosen color orange as well as the traffic safety one of them.in brand front landing at the same time, the prophet planning team activities for its elaborate products conference theme "extended warranty, unusual." successful validation from the customers and the media. and made a series of activities in the late planning, such as outstanding doll "car - the experience of the intelligent traffic", "car doll with intelligent driving lead the new fashion of the auto financing."